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Market Segmentation

Michael J. Croft

4.7

Based on 3 ratings

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Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realise new business opportunities via a series of logical and easy to follow stages.

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Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)

Paperback

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Length: 82 pages

Available editions

Paperback

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