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Rethinking the Sales Force

Redefining Selling to Create and Capture Customer Value

John DeVincentis

"Of the many books published each year on marketing and selling, only a tiny fraction have anything new to say. This is one of them. It will radically change your thinking about your sales force, and even whether you need one.

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

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Length: 320 pages

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