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When word began circulating that David Armstrong, the fourth generation of his family to run Armstrong International, had decided to write about his unique management style - David calls it Managing by Storying Around - the phones started ringing at Armstrong International's corporate headquarters and they haven't stopped since. Executives from across the country, and as far away as Australia, wanted to know if they could get an advance look. Word spread so fast that Armstrong's thoughts about management by storytelling were written up in the New York Times even while David was rushing to finish the manuscript. What has captured everyone's imagination is Armstrong has taken one of the oldest forms of communication - storytelling - and turned it into a powerful management tool, one that works in huge companies as well as small ones.
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