The Socially Savvy Advisor
Social media is one of the hottest topics in the financial industry. Whether it's the 300,000 financial advisors or the asset managers - from Fidelity to Vanguard - all are consumed by how, when, and where to use this new and powerful medium. Yet, the industry is hungry for help.
"The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry" will be the industry's "bible" on all things social. It will: Expose common mythsEducate the finance industry about using social mediaEmpower advisors with tools and resourcesAddress marketing and business development, engagement and business efficiences, and complianceWith a focus on compliance and the new rules and regulations handed down by FINRA and the SEC--a key hurdle given the organizational structures and regulatory history--and written by experts in each area, this book is the go-to for those in the finance industry on how to expand their marketing and reach via social media.
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