The Immersive Metaverse Playbook for Business Leaders

Carve your successful business path by discovering what the Metaverse is and what it can do by learning about AR and VR and core support technologies, digging into use cases, and understanding its benefits, dangers, and future. The term “the Metaverse” has become widely known in a very short period of time. But what does it really refer to and how do you plan your business roadmap with the Metaverse? Immersive Metaverse Playbook for Business Leaders will show you how. In this book, you'll understand the concept of the Metaverse and how Augmented Reality (AR) and Virtual Reality (VR) drive it. You'll not just stick to concepts, but deep dive into key technologies that power the Metaverse, enabling you to carve out your business roadmap to make it happen. In order to make your decisions better on Metaverse product and service development, use cases on social interaction, work, entertainment, art, and shopping are included. Details on overall societal benefits and dangers are also provided, on issues such as privacy encroachment, technology addiction, and laziness. For long-term business planning, the future of AR and VR roles in the Metaverse and the Metaverse as a whole are discussed. By the end of the book, you'll be able to successfully invest, build and market Metaverse products and services that set you apart as a progressive technology leader. If you are a C-level suite technology and business executive, this book is ideal for you. Investors, entrepreneurs, and other tech professionals would also find it beneficial. This book does not require any previous understanding of the Metaverse and Immersive technologies.