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科特勒談新行銷

菲利浦．科特勒（Philip Kotler） , 陳就學（Hermawan Kartajaya）, 許丁宦（Hooi Den Huan）, and 傑克．姆斯里（Jacky Mussry）

◎ 行銷大師菲利浦．科特勒最新力作！ ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄：科特勒對台積電營運未來的剖析大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變！ ...

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Length: 128 pages

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