Business The Good, the Bad, and the Ugly illustrates how principles of effective communication can be used to improve the clarity of any business document. Through numerous before-and-after examples, Business Writing shows how to apply an explicit yet flexible structure to convert a confused communication into a clear and compelling message. Examples of the approach are provided for e-mails, memos, reports, proposals, executive summaries, cover letters, status reports, and minutes of meetings. The approach has been used for over 60 years to teach communication skills to professionals at leading American companies.Organizing Ideas, a companion volume, explains the principles of effective communication and shows how to use them to identify your key message and develop a persuasive argument to support it. Special chapters show how to compose effective e-mail, prepare presentations that are conceptually clear and visually appealing, and write documentation that people actually read. Organizing Ideas also teaches nine simple principles for editing to ensure that your paragraphs and sentences are easy to read and understand.