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Event Management Blueprint

Michelle Wells and Heather Lawrence Benedict
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Written from a practitioner's viewpoint, Event Management Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.

The NEW third edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated with conceptualizing and planning an event. The end result of the project is a set of realistic guidelines that encompasses much of what is needed to execute the proposed event.

Written for advanced students and industry professionals with basic knowledge of general management practices, sport management, sport marketing, sport sponsorship, sport finance, risk management, and sport facility management, Event Management Creating & Managing Successful Sports Events :

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