Copywriting is described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective sales letters today!

TABLE OF CONTENTS

INTRODUCTION

THE BASICS

KEEP IT LAID-BACK

KNOWING YOUR POTENTIAL CLIENTS

HEADLINE ESSENTIALS

USP VERSUS ESP

USP OR UNIQUE SELLING PROPOSITION

ESTABLISHING YOUR AREAS OF DIFFERENCE

STORY DRIVEN COPYWRITING

ASSIST THE READER PICTURE AND FEEL

CALL TO ACTION

HANDLING OBJECTIONS

TESTIMONIALS

THE GUARANTEE

FAQS

POST SCRIPTS (P.S)

GOOD REASONS WHY YOU SHOULD BUY

COPYWRITING MISTAKES TO AVOID

SELLING BEFORE FIRST DEMONSTRATING VALUE

SOUNDING TOO FORMAL

- WASTING YOUR READER'S TIME

MAKE A CLAIM WITHOUT DEMONSTRATING THEM.

ATTEMPTING TO SELL TO EVERYONE

DO NOT START IN THE BEGINNING.

HUMOUR DOESN'T TRANSLATE

STOP PLAYING WITH WORDS

HUMOUR OR HUMOR?

BE FLEXIBLE

OMIT NEEDLESS WORDS

TALK ABOUT YOUR PROSPECTS' ISSUES

SWIPE FILES

THE BETTER LETTER CHECKLIST:

WRAPPING UP

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