The Entertainment Economy
THE ENTERTAINMENT ECONOMY demonstrates that media and entertainment have moved beyond culture to become the driving force of the global economy. From London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. As adviser to companies and individuals such as Disney, Rupert Murdoch, Bertelsmann and Intel, Michael Wolf is known by industryinsiders as the mogul's secret weapon.
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