Prospect Research for Fundraisers
Written for and about fundraisers, "Prospect Research for Fundraisers" defines prospect research and demonstrates how research is used to raise more money by structuring the chapters around the fundraising cycle and by using frequent examples and stories. It is a guide to help fundraisers effectively understand the myriad of current and ever-changing prospect research tools available to boost their effectiveness. By starting with the fundraising cycle that development officers use to create their development plan, they will be able to understand and choose the prospect research tools that best fit their goals at each stage. Essential how-to-search skills, trends in the industry, case studies and how and when to set-up a research shop in-house will be covered.
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