Nonprofit Hero

Nonprofit Hero is written by Valerie Jones, who has raised more than $175 million for nonprofits and coached thousands of people to authentically and successfully ask for the causes they care about. She’s addressed more than 50 audiences from Baltimore to Beijing and is one of fewer than 10,000 Certified Fund-Raising Executives (CFREs) worldwide. In addition to running her boutique consulting firm, Valerie M. Jones Associates (VMJA), she’s volunteered extensively, serving nonprofits as president, chair, board member, and committee member.

Her method works. Trained boards report increased comfort and willingness to ask. Many indicate they are prepared to ask for bigger gifts, can identify more prospective donors, and intend to contact these prospects sooner. Her book, Nonprofit Hero, contains stories, tools, and exercises not included in trainings. Readers will learn how This book also helps readers form an in-depth description of their asking personality. It illustrates how they can best thank, steward, research, cultivate, and ask; which of the five steps they favor; how to address their fears; play to their strengths; overcome their weaknesses; and how to get what they need to excel. There are 16 different and distinct profiles, one suited to each reader.

Finally, this book includes a toolkit of practical samples and templates, such as sample giving dos and don’ts, asking scripts, and fundraising plans.