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Prove It before You Promote It

Steve Cuno

This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.

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Prove It before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno (2008-11-10)

Hardcover

$$$

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Length: 214 pages

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