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The Discipline of Market Leaders

Michael Treacy and Fred Wiersema

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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Length: 224 pages

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