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Managing Sport Events

T. Christopher Greenwell, Leigh Ann Danzey-Bussell, and David J. Shonk

... Marketing 66:83-101. Benson, A. 2018. “F1& TV Rights—What Does the Future Hold?” BBC (January 25). www.bbc.com/sport/formula1/42816877. Berkowitz, S. 2017a. “This Year's 'Guarantee Games' Worth $150 Million for College Football Programs ...

Football Programs ...

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Length: 273 pages

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