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Emotion Marketing

The Hallmark Way of Winning Customers for Life

Scott Robinette and Claire Brand

The authors of this insightful book are clearly among these few. I highly recommend this book." Gerald Zaltman, Harvard Business School "Who better than Hallmark understands the value of emotional connections?

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Emotion Marketing: The Hallmark Way of Winning Customers for Life

Hardcover

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Length: 284 pages

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