Customer Advisory Boards

Learn why customer advisory boards are so successfuland how to create one for any business!

From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction.

Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer basesexisting customers, potential customers, or former buyersto form three different types of advisory corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven.

Customary advisory boards benefit your company Customer advisory boards also benefit the board members With case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction.