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影響他人購買、投票與決策的6大成功關鍵

奇普．希思（Chip Heath）、丹．希思（Dan Heath）

六個原則破解你不自覺的「知識詛咒」，讓你的想法概念脫胎換骨，可以黏住別人的腦袋、改變別人的行為！從社群小編、商業經理人、選戰造浪者到國家領導人都有效！ ★★★ ...

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影響他人購買、投票與決策的6大成功關鍵: 哈佛、史丹福學者教你運用黏性法則，達成你的目標！ (Traditional Chinese Edition)

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Length: 245 pages

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