REPOSITIONING
Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, The Battle for Your Mind ―a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete―and succeed―in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies―providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning , you can conquer the “3 Cs” of Competition, Change, and Crisis . . .
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