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Brand Building and Marketing in Key Emerging Markets

Niklas Schaffmeister

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets.

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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)

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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)

Kindle Edition

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Length: 405 pages

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