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市场营销学

谭文曦, 张敏主编, 梁红静, 陈丰琳, and 许莹副主编

... 调研的基础上,据场的历史和现状,个人或组织凭经验或应用一的预测技术,对场发的未来趋势进行估计、测算和,并得符合逻辑的结论的有目的的活动和过程。场调研是场预测的据,场预测是营销决策的基础,调研和预测的目的是实现营销决策的精性和科学性。(二)场预测 ...

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Length: 695 pages

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