The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

Yuxi Jin and Klaus M Miller

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Who should read this book? : Anyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice. Who wrote this book?

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The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

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Length: 158 pages

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Paperback

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