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Alchemy

Rory Sutherland

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

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Available editions

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Paperback

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Paperback

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Kindle Edition

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Length: 301 pages

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