Riding the Waves of Culture
The bestselling guide to cross-cultural leadership Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns―effectively leading people and organizations in an increasingly global business environment. Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage. The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture , Third Edition, provides new, evidence-based information and insight
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