Principles of Marketing by Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Hong-Ming Yau

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Principles of Marketing

Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, and Oliver Hong-Ming Yau

Principles of Marketing

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Together with the use of strong visuals, students will find the text an exciting read - motivating and creating in them an interest in marketing.

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Principles of Marketing

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Length: 670 pages

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