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Principles of Advertising

Monle Lee

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

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Principles of Advertising: A Global Perspective, Second Edition

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Principles of Advertising: A Global Perspective, Second Edition

Kindle Edition

$$$

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Length: 458 pages

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