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You may have heard of LinkedIn described as Facebook for business. That comparison misses the mark as to the value of LinkedIn to your personal brand. Think of your professional identity as being a brand (because it is). Like a product brand, you are always tweaking your personal brand to convey value offered. On LinkedIn, the centerpiece of your brand is the profile. It is your self-marketing brochure. A strong profile supports other activities in which users • Networking – Building good relationships • Creating – Sharing knowledge to help others • Seeking – Exploring new growth opportunities Whether you are a relative newcomer to LinkedIn or wanting to enjoy greater impact from it, LinkedIn Solved shares ideas and best practices for enhancing your personal brand. Your personal brand is too important to adopt a “set it and forget it” approach to your LinkedIn presence. Great brands are not built overnight. Your personal brand is no exception. Try the ideas presented in this book to increase confidence using LinkedIn and get more out of the time invested in it.
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