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The Origin of Brands

Al Ries and Laura Ries

In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence ...

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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

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Length: 324 pages

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