Exploring Media Research
Donald Trump’s use of Twitter, the "Angelina Effect," social media mourning, in today’s media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.
In Exploring Media Research , author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. This
Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication, and cultural studies.
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