The Trust Economy
How Digital Technology Is Transforming Trust and Creating Social and Business Innovation
Alibaba, Carousell, Airbnb, Tinder… Trusted digital technology platforms are powering the new global economy, and technology is rewiring our notions of trust. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch a ride with the nearest person. The effect is nothing short of a revolution. Welcome to The Trust Economy. The Trust Economy has a profound impact on our economic and social lives. While trust has always been at the core of human society, digital platforms now blur the lines between strangers and trusted connections, redefining who, what and how we trust. What does this mean for businesses and people? As the nature of trust changes, our approach to building it needs to adapt. The Trust Economy introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour, and explains why everyone should develop a trust strategy to thrive in this day and age.
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