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繁榮的悖論

克雷頓．克里斯汀生（Clayton M. Christensen, 1952～2020）, 艾弗沙．歐久摩（Efosa Ojomo）, and 凱倫．狄倫（Karen Dillon）

全球最受推崇創新大師克里斯汀生最後代表作：越絕望的地方，越有潛力！用反直覺的方法發現數據看不到的全新客群，在意想不到的地方創造新成長市場，向上流動！ ...

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繁榮的悖論: 如何從零消費、看似不存在的市場，突破創新界限、找到新商機 (Traditional Chinese Edition)

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Length: 270 pages

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