The Behaviour Change Wheel

This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches.

The guide is for policy makers, practitioners, intervention designers and researchers and introduces a systematic, theory-based method, key concepts and practical tasks.

Testimonials

"It is often said that behaviour change is easy. It isn’t. But help is at hand. This excellent book provides a step by step guide on how to do it."

Professor Mike Kelly, Director of the Centre of Public Health, National Institute for Health and Care Excellence (NICE)

"By setting out a systematic method for understanding behaviour, and linking this understanding to techniques known to change behaviour in a clear and engaging format, this book gives practitioners and policy makers a scientific approach to designing interventions that are most likely to be effective."

Professor Kevin Fenton, Director of Health and Wellbeing, Public Health England

"It is simply the best attempt I have seen to lay out a taxonomy of behaviour change, from characterising the behaviours to change, through the specific techniques to produce the change, to the contextualising factors."

Professor Ron Borland, Nigel Gray Distinguished Fellow in Cancer Prevention at Cancer Council Victoria

"Michie, Atkins and West provide an excellent step-by-step guide based on their extensive experience and expertise, using their COM-B model."

Marie Johnston, Emeritus Professor of Health Psychology, University of Aberdeen

Chapters