The Strategy and Tactics of Pricing
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
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The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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