Complete Design Thinking Guide for Successful Professionals

Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you • Understand key characteristics of design thinking

• Understand the 5 action phases of design thinking –

Empathize, Define, Ideate, Prototype and Test • Empathize- Understand your customers / users

• Define- Define clear project / business objectives

• Ideate- Explore ideas and solutions

• Prototype- Build and visualise ideas

• Test- Review and decide best idea This book will help • Clarify and solve problems better

• Understand your users

• Communicate in visuals confidently

• Innovate ideas and inspire others

• Experiment quickly and at little cost This book is useful • Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry

• Business and startup owners interested in providing good products and services for their customers

• Freelance designers and design students who want to make a difference in the marketplace

• Design trainers interested in delivering design thinking workshops

• Innovation, creativity and design enthusiasts

• Design thinkers