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Video Marketing For Dummies

Kevin Daum, Bettina Hein, and Matt Scott

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video to the rightconsumers so you can help your business succeed. The author teamhas vast experience in video creation and marketing and exploresten video campaigns so you can learn from their successes andchallenges. Featuring invaluable advice for creating an effective videomarketing campaign, Video Marketing For Dummies is essentialreading on this marketing trend.

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