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Key Marketing Metrics

Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double ...

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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

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Length: 424 pages

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