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市場戰略：企業如何制定最優目標與路線？科特勒諮詢團隊經典解題

菲利普科特勒（Philip Kotler）、密爾頓科特勒（Milton Kotler）、曹虎、王賽、喬林

今天的行銷要走向「市場戰略化」。當前企業最大的困境可能就在於僅把行銷作為一項職能、一個部門，而不是由外而內的市場增長戰略。 ── ...

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Length: 70 pages

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