Forget the Funnel

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn't you or your ideas; it's that you're  guessing  at what resonates with your target customers. In  Forget the Funnel ,  Georgiana Laudi  and  Claire Suellentrop  share the  Customer-Led Growth Framework  they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will  actually  move the needle for your company.

It's time to stop guessing .  Forget the Funnel  is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

As soon as you're ready to implement the Customer-Led Growth Framework, download your copy of the workbook that's discussed in the book. The Forget The Funnel workbook helps you  connect the dots between  learning  the Customer-Led Growth Framework and actually  implementing  it.  It's over 100 pages long and chock-full of tools we've built over  years  of helping hundreds of companies become customer-led. Access it any time after purchase.