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Marketing Management

Philip Kotler

Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities.

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Marketing Management, Global Edition

Paperback

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Marketing Management 16th Edition

Marketing Management (14th Edition)

Hardcover

Strategic Marketing Management

Marketing Management, Global Edition

Paperback

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Length: 789 pages

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