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贏家的詛咒(經典紀念版):不理性的行為,如何影響決策?

理查.塞勒(Richard H. Thaler)
2017年諾貝爾經濟學獎得主、行為經濟學之父──理查.塞勒,所寫的「行為經濟學」最佳入門書! 一章一個概念,帶您了解最基礎的觀念! 這本書探究人類不理性的一面, ...

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