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Services Marketing

Toni Hilton, Kim Harris, and Steve Baron

4.0

Based on 2 ratings

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Marketing is crucial in any for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Services Marketing: Text and Cases

Paperback

$$$

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Length: 376 pages

Available editions

Paperback

$$$

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