Artist Development Manager

With all the ins and outs that go into the music business, the Artist Development Manager is the essential hub for guiding artists as they grow. These talented and experienced individuals manage every element of the artist's career, and with the right combination of knowledge, training, and talent, can make all the difference for the artists they choose to take under their wing.

What is an Artist Development Manager?

The Artist Development Manager serves as a personal guide, mentor, and coach for every aspect of an artist's career, across music and more. In fact, many of the most talented managers guide the artist's brand identity and personal trajectory, which extends far beyond what's released on the record.

In many ways, the role of an Artist Development Manager is the modern version of a producer. These highly trained professionals can be found working with musicians, actors, and celebrities of all levels, from up-and-coming local artists to major global superstars, with some even working behind the scenes for major labels.

Highly skilled Artist Development Managers understand not only the music business but the art of the brand, public relations, and marketing. They are excellent communicators and relationship builders, capable of building bridges between artists and studios, labels, and vendors, and sometimes even the media.

What does an Artist Development Manager do?

The day-to-day activities of an Artist Development Manager can vary based on the needs of their client base, but, in general, their responsibilities include: