Sports Licensing Manager

Sports Licensing Manager is a career role focused on the commercialization and licensing of sports properties, including teams, leagues, and athletes. They work to create and manage licensing programs that maximize revenue and brand awareness for their clients.

The Role of a Sports Licensing Manager

Sports Licensing Managers play a pivotal role in the sports industry, managing the intellectual property and branding rights of some of the most recognizable names in sports.

They are responsible for negotiating and administering licensing agreements with manufacturers, retailers, and other partners, ensuring that the use of sports logos, trademarks, and other protected intellectual property is done in accordance with the interests and guidelines of their clients.

Sports Licensing Managers work closely with marketing and product development teams to ensure that licensed products are aligned with the brand and image of their clients.

Responsibilities of a Sports Licensing Manager

The responsibilities of a Sports Licensing Manager typically include: