Market Segmentation Analyst
The market segmentation analyst is responsible for dividing a broad target market into smaller, more defined groups of consumers with similar needs and wants. These professionals use their knowledge of marketing research and statistical analysis to create customer profiles that can be used to develop targeted marketing campaigns. Market segmentation analysts may work for a variety of companies, including consumer goods companies, retailers, and financial institutions.
Key Responsibilities
The key responsibilities of a market segmentation analyst include: