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SEO Copywriter

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April 29, 2024 Updated May 3, 2025 15 minute read
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SEO Copywriter: A Career in Writing for People and Search Engines

Search Engine Optimization (SEO) Copywriting is a specialized field that combines the art of persuasive writing with the science of search engine optimization. It involves creating compelling content that not only engages human readers but is also structured and optimized to rank highly in search engine results like Google. This type of writing appears everywhere online, from website pages and product descriptions to blog posts and marketing materials.

At its core, SEO copywriting aims to attract organic traffic (visitors who find your site via search engines without paid ads) and often encourages readers to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. It's a dynamic blend of creativity, strategic thinking, and technical know-how, essential for any business aiming to improve its online visibility and connect with its target audience effectively.

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Salaries for SEO Copywriter

City
Median
New York
$90,000
San Francisco
$112,000
Seattle
$114,000
See all salaries
City
Median
New York
$90,000
San Francisco
$112,000
Seattle
$114,000
Austin
$95,000
Toronto
$64,000
London
£62,000
Paris
€41,000
Berlin
€71,000
Tel Aviv
₪130,000
Singapore
S$47,000
Beijing
¥82,100
Shanghai
¥232,000
Bengalaru
₹405,000
Delhi
₹308,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to SEO Copywriter

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We've curated six courses to help you on your path to SEO Copywriter. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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