Director of Programmatic Advertising

A career as a Director of Programmatic Advertising is ideal for people with a background in marketing who desire to focus on advertising. With extensive education and experience, this career can be exciting and fast-paced for those up to the challenge.

What does a Director of Programmatic Advertising do?

Directors of Programmatic Advertising run the development and implementation of data-driven advertising campaigns. They use technology to execute these advertising campaigns with the goal of optimizing the efficiency of investments in marketing channels.

Here is a list of some of the responsibilities that a Director of Programmatic Advertising may have:

• Design programmatic advertising strategies
• Collaborate with advertising partners and vendors
• Run analytical reporting and use the results to optimize campaigns
• Work with clients to define campaign objectives
• Hire and manage teams of advertising professionals
• Develop and maintain relationships with vendors

What is the workplace of a Director of Programmatic Advertising like?