About this Paths
Adobe Target is a powerful utility that allows marketers to optimize and personalize their website, often drastically increasing conversion. To optimize, marketers simply provide variations of experiences on the website, and Target will segment users into test groups, maintain the differing experience, and report back on resulting behavior. Personalization and content recommendations work similarly, but by targeting specific groups of users to serve specific items from as large and a content pool as you wish. This path will teach you everything you need to know to get your site started on the path toward optimization.
What You'll Learn
| From | Pluralsight |
|---|---|
| Hours | 9 |
| Instructors | Jonathan Greiner, Adobe Digital Learning Services, Laura Hawk |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Content Delivery Specialist $58k
Content Editor/Writer $61k
Content Sales Executive $67k
Content author (contracted) $69k
Content Editor/Producer $71k
Content Correspondent $78k
Visual Content Designer $79k
Social and Content Strategist $89k
Content Systems Engineer 5 $90k
Content and Partnerships $101k
Software Development Engiener - Trends and Best Seller Recommendations $109k
Supervisor Content Strategist $127k
Courses in this Paths
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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On Demand |
Adobe Target Optimize Digital Experiences Fundamentals The digital age is constantly moving at a rapid pace, and it's often difficult to get ahead. In this course, Adobe Target Optimize Digital Experiences Fundamentals, you'll learn... Pluralsight |
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On Demand |
Adobe Target Optimize Digital Experiences Building on the Fundamentals Adobe Target provides you the necessary tools to start driving growth, personalization, and more relevant experiences to your customers. In this course, Adobe Target Optimize... Pluralsight |
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On Demand |
Adobe Target Automated Personalization Every day, millions of people visit web and mobile sites. Everyone has different tastes and interests, and each person has a different likelihood of engaging and buying. In this... Pluralsight |
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On Demand |
Adobe Target Premium Recommendations Have you ever wondered how to tailor your website to meet the increasing need for personalization? If so, Adobe Target Premium Recommendations is the course for you. In this... Pluralsight |
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On Demand |
Using Adobe Analytics and Shared Audiences with Adobe Target At the core of driving any successful marketing strategy is a deep understanding of who your customer is. In Using Adobe Analytics and Shared Audiences with Adobe Target, you will... Pluralsight |
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| From | Pluralsight |
|---|---|
| Hours | 9 |
| Instructors | Jonathan Greiner, Adobe Digital Learning Services, Laura Hawk |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Content Delivery Specialist $58k
Content Editor/Writer $61k
Content Sales Executive $67k
Content author (contracted) $69k
Content Editor/Producer $71k
Content Correspondent $78k
Visual Content Designer $79k
Social and Content Strategist $89k
Content Systems Engineer 5 $90k
Content and Partnerships $101k
Software Development Engiener - Trends and Best Seller Recommendations $109k
Supervisor Content Strategist $127k
Similar Courses
Sorted by relevance
