About this MicroMasters
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.
The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
What you'll learn
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
| From | Curtin University, CurtinX via edX |
|---|---|
| Hours | 58 |
| Instructors | Sonia Dickinson, Bridget Tombleson, Lydia Gallant, Dr. Katharina Wolf, Katharina Wolf, Dr. Isaac Cheah, Isaac Cheah, Ian Phau, Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung |
| Language | English |
| Subjects | Business Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Associates Degree / Paralegal $32k
Accelerated Degree Program Coordinator $46k
ASU Degree Center Coordinator at Arkansas Northeastern College $48k
Behavior Management Monitor - Required: Bachelor's Degree $49k
Degree Audit and Graduation Adviser $49k
Dual Degree Program Transfer Specialist $56k
Brand Management - Degree Men Trainee $60k
Medical Tech Degree $63k
Brand Management, Degree and Suave $76k
Bachelors Degree-Project Management Information Technology $85k
Electromechanical engineer degree $95k
Brand Management - Degree Men Manager $113k
Courses in this MicroMasters
Listed in the order in which they should be taken
| Starts | Course Information | |
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On Demand |
Digital Branding and Engagement Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people... edX | Curtin University, CurtinX |
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On Demand |
Reputation Management in a Digital World In this course, you'll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will... edX | Curtin University, CurtinX |
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On Demand |
Buyer Behaviour and Analysis (You were viewing this course) For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In... edX | Curtin University, CurtinX |
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On Demand |
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine... edX | Curtin University, CurtinX |
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On Demand |
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and... edX | Curtin University, CurtinX |
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| From | Curtin University, CurtinX via edX |
|---|---|
| Hours | 58 |
| Instructors | Sonia Dickinson, Bridget Tombleson, Lydia Gallant, Dr. Katharina Wolf, Katharina Wolf, Dr. Isaac Cheah, Isaac Cheah, Ian Phau, Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung |
| Language | English |
| Subjects | Business Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Associates Degree / Paralegal $32k
Accelerated Degree Program Coordinator $46k
ASU Degree Center Coordinator at Arkansas Northeastern College $48k
Behavior Management Monitor - Required: Bachelor's Degree $49k
Degree Audit and Graduation Adviser $49k
Dual Degree Program Transfer Specialist $56k
Brand Management - Degree Men Trainee $60k
Medical Tech Degree $63k
Brand Management, Degree and Suave $76k
Bachelors Degree-Project Management Information Technology $85k
Electromechanical engineer degree $95k
Brand Management - Degree Men Manager $113k
Similar Courses
Sorted by relevance
