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Gary Ottley, Anjali S. Bal, Christopher Sprague, Mark Potter, Dennis J. Ceru, Rick Cleary, Nathan Karst, Davit Khachatryan, George Recck, Babak Zafari, Peter Wilson, and Peter Cohan

Making good business decisions can make or break an entrepreneur. This business and management XSeries, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), will explore topics such as financial accounting, analytics, customer behavior, and strategy all with the lens of an entrepreneur who has to make critical decisions for the success of the business.

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Making good business decisions can make or break an entrepreneur. This business and management XSeries, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), will explore topics such as financial accounting, analytics, customer behavior, and strategy all with the lens of an entrepreneur who has to make critical decisions for the success of the business.

Whether you are contributing to the strategy and development of your company, starting your own business, or working for a non-profit, this series will prepare you to make better, more informed decisions and contribute to the success and health of the organization. Before we begin with some of these core business concepts, we will define what entrepreneurial thinking is and discover some key methodologies to help with these decisions.

This XSeries is targeted at:

  • Learners interested in starting their own business.
  • Learners who want to or are asked to contribute to the decisions of any organization.
  • Learners who are ready to move forward in his or her organization.
  • Learners who are ready to take action!

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What's inside

Six courses

The Entrepreneurial Mindset

(30 hours)
What does it really mean to think like an entrepreneur? The entrepreneurial process isn’t only for start-ups, it’s a comprehensive mindset that will teach you to identify, assess, shape, and act on opportunities in a variety of contexts, settings and organizations.

Financial Accounting Made Fun: Eliminating Your Fears

(20 hours)
Are financial statements a mystery? Do all those terms and metrics make your head spin? Do you avoid conversations with your finance leaders because you are not confident of your finance ability? This finance course will help you interpret and use the information contained in financial statements to make key operating decisions, evaluate business performance, and create forecasts of profits and cash flow.

Analytics for Decision Making

(20 hours)
Want to know how to make better decisions with data? This statistics and data analysis course will help you understand the fundamental concepts of sound statistical thinking that can be applied in surprisingly wide contexts, sometimes even before there is any data!

Marketing Fundamentals: Who Is Your Customer?

(20 hours)
In order to compete, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

Financial Analysis for Decision Making

(20 hours)
How do you find the money to effectively manage your business? This finance course will take the mystery out of financial analysis and help you make the right business decisions.

Digital Strategy and Action

(20 hours)
What do business leaders like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses, meaning they blur the digital and physical worlds. In this course, you will learn how to pick digital strategies with the greatest potential; use prototypes to match your product to customer pain; identify, attract, and motivate talent; raise capital; win market share; and build disciplined growth trajectories.

Learning objectives

  • Core business skills in financial accounting, statistics, marketing, finance and strategy
  • How entrepreneurial thinking can be applied to any business environment
  • An understanding of entrepreneurial thought and action

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