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Dr John-Paul Monck, David Pitt, Smit Rathore, Keith Woodward, Ray Welling, and Connor Stead

Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).

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What's inside

Four courses

Management and financial accounting: Know your numbers 1

Financial literacy is a fundamental capability for any business leader. This course will provide you with a sound foundational understanding of financial and management accounting, and how to use accounting to facilitate and align decisions made by owners, managers and employees.

Corporate finance: Know your numbers 2

Every manager needs a solid understanding of financial management. This course will prepare you for responsible and sustainable leadership from a financial management perspective. You’ll learn the key aspects of effective financial management by focusing on assessing an organisation’s financial health, planning future financial performance, financing operations, and evaluating business and investment opportunities for the organisation.

Business intelligence and data analytics: Generate insights

‘Megatrends’ heavily influence today’s organizations, industries, and societies. This course will introduce you to analytical tools and skills to understand, analyze, and evaluate the challenges and opportunities ‘megatrends’ will inevitably bring to your organization.

Marketing analytics: Know your customers

Are your customers at the heart of your organization’s strategy? Marketing analytics is crucial to serving your customers well. This course will teach you what to measure – and how – to maximize customer value.

Learning objectives

  • Assess the financial health of an organisation through analysis of its published financial statements and associated data
  • Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
  • Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
  • Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management

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